Frequently Asked Questions

Everything you need to know

• How does Niacinamide whiten teeth — is it safe for enamel?

  Niacinamide (Vitamin B3) works by gently targeting surface stains caused by coffee, tea, and wine rather than bleaching or stripping the enamel. It works alongside hydrated silica — a mild natural polishing agent — to lift discolouration without the abrasive damage associated with harsh whitening products. This makes it safe for daily use and suitable for people with sensitive teeth or those who want to maintain enamel integrity long-term.

• How long before I see whitening results?

  Most users notice a visible difference in brightness within 2–4 weeks of consistent twice-daily brushing. Results vary depending on the level of existing staining and individual habits (such as coffee or tea consumption). For best results, brush for at least 2 minutes in the morning and evening and avoid rinsing immediately after brushing to allow the active ingredients to continue working.

• What makes this different from regular whitening toothpastes?

  Most conventional whitening toothpastes rely on high-abrasive silicas or hydrogen peroxide, which can erode enamel and cause sensitivity over time. This formula takes a different approach — combining Niacinamide, Xylitol, and Chondrus Crispus (red algae extract) to brighten, remineralise, and support gum health simultaneously. It's also fluoride-free, sulfate-free, and free from harsh bleaching agents, making it a gentler everyday alternative without sacrificing results.

• What does it taste like, and is it suitable for sensitive teeth or gums?

  The toothpaste has a fresh mint flavour with a subtle cherry blossom peach note — light and pleasant rather than overpoweringly minty. It is specifically formulated for sensitivity, with active ingredients that help soothe gum irritation, reduce bleeding, and strengthen delicate gum tissue over time. If you currently experience gum sensitivity or bleeding when brushing, this toothpaste is designed to support recovery while maintaining your daily clean.

• Can I use this toothpaste if I have dental work such as veneers, crowns, or braces?

  
  Yes. Because this formula is free from harsh bleaching agents and uses only mild polishing particles, it is safe to use with most types of dental work including veneers, crowns, bridges, and braces. Unlike peroxide-based whitening products, it won't cause uneven whitening between natural teeth and dental restorations. The gum-supporting ingredients also make it a good choice for people with braces, where gum irritation and plaque build-up around brackets can be a common concern. As always, if you have specific dental work or a condition your dentist is monitoring, we recommend checking with them first.